Category Archive: Analytics

The Impact of Big Data on Marketing

The Impact of Big Data on Marketing

 

In marketing, the analysis of data is a highly established one but the marketers nowadays have a massive amount of public and proprietary data about the preferences, usage, and behavior of a customer. The term ‘big data’ points out to this data explosion and the capability to use the data insights to make informed decisions. Understanding the potential of big data presents various technical challenges but it also needs executive talent devoted to applying the solutions of big data. Today, the marketers are widely embracing big data and are confident in their use of analytics tools and techniques. Let us learn about the ways in which Big data and analytics can improve the marketing efforts of various businesses around the around.

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How Data Analytics Influences Holiday Retail Experience [Video]

Thanksgiving was right here! Half of the globe witnessed some crazy shopping kicking off the entire holiday season, and retailers had a whale of a time, offering luscious discounts and consumer gifts at half the prices.

 
How Data Analytics Influences Holiday Retail Experience
 

Before the weekend Thanksgiving sale, 69% of Americans, close to 164 million people across the US were estimated to shop– and they had planned to shell out up to 3.4% more money as compared to last year’s Black Friday and Cyber Monday sale. The forecasts came from National Retail Federation’s annual survey, headed by Prosper Insights & Analytics.

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How Data Is Rendering Unrecognizable Change in Marketing

Business without data is like surviving without an iota of food and water. Data is indispensible. It plays a significant role in framing suave marketing campaigns, creatively, discerning the actual, productive channels to push data through them.

 
How Data Is Rendering Unrecognizable Change in Marketing
 

According to latest reports and analysis, nearly 42% of marketers have introduced more than ten solutions related to data analytics, marketing analysis or customer engagement technologies in a time span of 5 years, in which more than 9% marketers installed more than 20 solutions.

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How to Leverage AI Strategy in Business?

Everyday some company or the other are deploying AI into their systems – whether its Spotify’s machine learning program or Bank of America’s chatbot Erica – it seems AI has broken the shackles and left the machine room to enter the mainstream business.

 

How to Leverage AI Strategy in Business?

 

Today’s AI algorithms are framed on remarkably factual machine sight, speech and hearing, and they have easy access to global cache of information. Thanks to Deep Learning, meteoric growth in data and other cutting edge AI techniques, AI performance is staggeringly improving. With these developments, it may seem possible for CIOs, enterprise architects, application managers who are still in nascent stage in gaining expertise in AI to feel like they are lagging behind somewhere. Contrarily, they are doing well for themselves.

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Here’s How to Make Data More Actionable for Better Decision-making

Every customer demand needs to be fulfilled, and CEO’s expect marketing analysts to deliver them. Being a key marketing initiative, optimizing every customer experience is a significant deal to seal for marketers all around the globe.

 

Here’s How to Make Data More Actionable for Better Decision-making

 

Data, of course, plays a crucial role in marketing endeavors – but only the data that is interpretable makes sense, rendering other data useless. To turn data into actionable, organizations need to understand the accuracy of data and in the process should be successful in turning insights into action.

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Risk Analytics Market: Serious Growth Rate Projection for 2017-2021

Want to get to the core of understanding risk within various business frameworks? The answer is Risk Analytics. This new breed of data analytics facilitates organizations in precisely defining, recognizing and managing their risk, and its need is going to increase in the coming few years. New developments in risk analytics are gaining limelight and bringing a notable transformation in the market, while enhancing its overall capability.

 
Risk Analytics Market: Serious Growth Rate Projection for 2017-2021
 

Recently, a team of analysts had eureka moment – they introduced a new concept of real-time risk analytics – it is nothing but a modern, more advanced version of traditional risk analytics methods. Here, the prediction is based on real-time data – it processes, examines and determines risk all on a real-time basis – hence top notch financial institutions are putting real-time risk analytics to best use to manage and mitigate associated risks. Several asset management, portfolio management and hedge fund firms, and investment banks are relying on this mode of risk analytics to modify their operating principles to play in accordance with investment and market shifts.

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Data to Fill in the Gaps: Using Data Analytics to Seek Retail Advantage

Retailers need to know their customers well – who they are, what stuffs they like to buy, how they would pay and what they think about the product or service. The best part is that there’s an ocean of data now available to fill in the gaps. Every time a customer visits the store, a long trail of customer data churns out for the retailers to explore.

 
Data to Fill in the Gaps: Using Data Analytics to Seek Retail Advantage
 

With the help of this data, the retailers improve sales figures, customer service and interaction and their product offerings. Leveraging data is crucial. According to Gartner, retailers seek advanced analytic capabilities to shine bright in this age of digitized market solutions.

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Internet of Things: It’s Much More Than What It Appears to Be

What’s all the hype about “the next big thing”? Have you got it yet? Nope? It’s not owing to a lack of imagination, but an observation.

 
Internet of Things: It’s Much More Than What It Appears to Be
 

Currently, the Internet of Things is the big buzz. It’s all about enhancing machine-to-machine communication – being structured on cloud computing and systems of data-gathering sensors, the connection is entirely virtual, mobile and instantaneous.

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How to Take the Plunge from IT to Analytics: Explained

With data analytics flourishing the manner it is, a lot of you hailing from IT background are sincerely thinking about making the remarkable switch from IT to Analytics. The skills you possess are transferable and the data structure fascinates you. You know very well, you will make more money in analytics and your career pathway will seek you great rewards. Yet something is stopping you from going!!!

 

How to Take the Plunge from IT to Analytics: Explained

 

What it is? Why are you feeling apprehensive to make the bold move that could change your life and career forever?

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What to Do and What Not to Do With Data Visualization

Data Visualization can be your bow and arrow provided you know the exact way to use it.

 
What to Do and What Not to Do With Data Visualization
 

In modern day scenario, data visualization has become the crux of efforts – raw data in various forms and statistics tends to be incredibly powerful, but only if you decide to work with them as a whole. After all, it’s not just the numbers but the story behind those numerical figures that reveals something. So, you require data visualization to brush up these notions and turn them into something more compelling to target audience. Data Visualization makes your messages more attractive, lively and enhances the impact, along with keeping your audience hooked.

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