All companies are awash with useable data about their customers, prospects and internal business operations as well as suppliers and partners. But most of them are also ill-equipped with the requisite understanding to leverage this streaming flood of data and cannot convert it to actionable insights to increase their revenue by growing their revenue thus, increasing their efficiency. Business intelligence tools are technology that allows businesses to transform their data into actions for generating better business.
The Business Intelligence and analytics industry has been around for decades now and is considered by most analytics personnel as a mature industry. But this BI market is never static with constant evolution and innovation to prepare for meeting the ever expanding needs of businesses of all sizes and from a diverse range of industries. So, it is imperative that people gather an understanding of the different Business Analytics tools for better operation of their companies.
The first category of guided analysis and reporting includes Business Intelligence tools of traditional styles that have long been used for years to perform recurrent data analyses of specified data groups. This system of data analysis was only used for predefined static reporting several years ago, but today it is possible for data analysts to select, compare, visualize and analyse data using various tools and features.
The second category of BI tools which falls under the category of self-service BI and analysis includes the tools BI users utilize to make ad hoc analysis of data. Such analytical practices may be a one-time analysis or building of a recurring analytical system that may with shared by others.
Usually the users of such Bi tools have a dual role to play – consumer of information and producer of analytical systems. They usually share or publish their BI application which they build with the self-service BI tool. The users of such tools will always have the term analyst in their job title. Staff members of the management department may also make use of such tools when they need to perform similar tasks as that of a business analyst, for their peers even if their job title does not imply that.
The third category of advanced analytics includes the tools that a data scientist uses to build predictive and prescriptive models of analysis. These are tools for predictive modelling, statistical modelling and data mining along with rigorous use of big data analytics software. In these cases data analyst spend a huge chunk of their time performing tasks like data ingestion, cleansing and integration.
For a long time now investment and use of BI tools has been growing gradually regardless of the economic conditions. And it has especially accelerated in the recent times as companies crave for data for better growth and more organized operations. While data analytics tools were mainly associated with large enterprises due to their cost, complexity and demand of high skilled personnel, but those factors have now been grossly transformed as more and more SMBs (small and medium sized businesses) now being significant customers of BI tools and software.
Now that you have a good understanding of the different tool categories and how they should be deployed, the next step for you is to understand your company specific needs and make the best use of these tools that are optimized for so.
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