Category Archive: Hadoop

The Impact of Big Data on Marketing

The Impact of Big Data on Marketing

 

In marketing, the analysis of data is a highly established one but the marketers nowadays have a massive amount of public and proprietary data about the preferences, usage, and behavior of a customer. The term ‘big data’ points out to this data explosion and the capability to use the data insights to make informed decisions. Understanding the potential of big data presents various technical challenges but it also needs executive talent devoted to applying the solutions of big data. Today, the marketers are widely embracing big data and are confident in their use of analytics tools and techniques. Let us learn about the ways in which Big data and analytics can improve the marketing efforts of various businesses around the around.

Dexlab

Is Change the Only Constant: How Analytics has Changed, while Staying the Same Over the Last Decade

Data analytics is evolving. Coupled with Big Data, it is changing the topography of almost everything.

 

Is Change the Only Constant: How Analytics has Changed, while Staying the Same Over the Last Decade

 

Each year, more and more companies are allocating their time and budget to exploit and understand vast pools of data strewn across them, both inside and outside company files. Of course, Big Data and Analytics is selling like a hot cake today, but what is its story of evolution? How the technology flourished 10 years back?

Dexlab

Top 10 Nifty Tools to Manage Big Marketing Data for Companies

Big Data is the latest buzz. It has to be effectively analyzed to formulate brilliant marketing and sales strategies. It’s of immense importance, as it includes humongous amount of information accumulated about customers from numerous sources like email marketing schemes and web analytics.

 
Top 10 Nifty Tools to Manage Big Marketing Data for Companies
 

However, due to the vast magnitude of information available, it may get quite difficult for marketers to analyze and evaluate all the data in an efficient way. Fortunately, plenty of tools are available in the market that can manage mammoth marketing data and here are few of them:

Dexlab

Big Data Salary Report 2017: A Gateway to a Great Career in Analytics

Big Data Salary Report 2017
 

In the US, big data engineer salaries are predicted to range between $135000 and 196000 in 2017, an increase of 5.8% from 2016 salary structure.  

 

In India, big data professionals are predicted to earn salaries in the range of 9.8L INR to 13.10L INR, increasing 6.4% over 2016 salary level.

Dexlab

Hadoop 2017: The Survivor and Not the Casualty

Hadoop 2017: The Survivor and Not the Casualty

 

Most people decipher – Hadoop and Big Data are the two sides of the same coin. Adding the fascinating word to your resume leads to better opportunities and higher pay structure. But what the future holds for Hadoop? Is it dismal or encouraging?

Dexlab

The Future Is In Our Face! How Facial Recognition Will Change Marketing Innovation

Most us are taking a lot of technological marvels around us for granted these days. We have casually taken note of the things like how our smartphones now help us assign photos of people or organize them, or how Facebook usually knows the right people’s faces to tag. However, it has only happened recently, which most people have not realized, that this technology is not so much of a “cool trick” and will actually shape the way people are conducting their business endeavours.

big data facial recognition

These latest technological developments are already being tested out in several different industries and for a lot of different purposes. Like for instance, security scanners at the airports are now making use of this technology to allow the e-passport holders clear their customs faster. And with the further development in facial recognition technology, the border and customs officers will be able to recognize and weed out travellers with fake passports better.

Dexlab

Credit Risk Managers Must use Big Data in These Three Ways

While the developed nations are slowly recovering from the financial chaos of post depression, the credit risk managers are facing growing default rates as household debts are increasing with almost no relief in sight. As per the reports of the International Finance which stated at the end of 2015 that household debts have risen to by USD 7.7 trillion since the year 2007. It now stands at the heart stopping amount of a massive USD 44 trillion and the amount of debts increased in the emerging markets is of USD 6.2 trillion. The household loans of emerging economies calculating as per adult rose by 120 percent over the period and are now summed up to USD 3000.

 

Credit risk managers must use Big Data in these three ways

 

To thrive in this market of increasing debts, credit risk managers must consider innovative methods to keep accuracy in check and decrease default rates. A good solution to this can be applying the data analytics to Big Data.

Dexlab

Why the Job Market is Going Gaga over Big Data

We will start off this post with a little bit of trivia.

  • The advertised median salary on offer for technically inclined professionals with expertise in Big Data, which today is a highly sought-after skill is no less than $124,000 inclusive of compensation and bonuses.
  • Cisco, IBM and Oracle together had 26,488 positions that were open during the previous year which required expertise in Big Data.
  • EMC or Dell required 25.1% of all positions in Big Data to have analytics tracks.
  • Data Warehousing, VMWare and developing programming expertise in Python are the fastest growing skill sets that are in demand by companies that are on an expansion of their development teams in Big Data.

why the job market is going gaga over big data

Dexlab

Infographic: How Big Data Analytics Can Help To Boost Company Sales?

Following a massive explosion in the world of data has made the slow paced statisticians into the most in-demand people in the job market right now. But why are all companies whether big or small out for data analysts and scientists?

 

Infographic: How Big Data Analytics Can Help To Boost Company Sales?

 

Companies are collecting data from all possible sources, through PCs, smart phones, RFID sensors, gaming devices and even automotive sensors. However, just the volume of data is not the main factor that needs to be tackled efficiently, because that is not the only factor that is changing the business environment, but there is the velocity as well as variety of data as well which is increasing at light speed and must be managed with efficacy.

Dexlab

Things To Be Aware Of Regarding Hadoop Clusters

Hadoop is being increasingly used by companies of diverse scope and size and they are realizing that running Hadoop optimally is a tough call. As a matter of fact it is not humanly possible to respond to the changing conditions in real time as these may take place across several nodes in order to fix dips in performance or those that are causing bottlenecks. This performance degradation is exactly what needsto be critically remedied in cases where Hadoop is deployed on large scales where Hadoop is expected to deliver results critical to your business in the proper time. The following three signs signal the health of your Hadoop cluster.

 

hadoop clusters

 

  • The Out of Capacity Problem

The true test of your Hadoop infrastructure comes to fore when you are able to efficiently run all of your jobs and complete them within adequate time. In this it is not rare to come across instances where you have seemingly run out of capacity as you are unable to run additional application. However monitoring tools indicate that are not making full use of processing capability or other resources. The primary challenge that now lies before you is to sort out the root cause of the problem you have. Most often you will find them to be related to the YARN architecture that is used by Hadoop.YARN is static in nature and after the scheduling of jobs the process of adjusting system and network resources. The solution lies in configuring YARN to deal with worst case scenarios.

Dexlab