Big Data is revolutionizing every industry, including fashion. The nuanced notion of big data is altering the ways designers create and market their clothing. It’s not only aiding designers in understanding customer preferences but also helps them market their products well. Hadoop BI is one of the potent tools of technology that provides a wide pool of information for designers to design range of products that will sell.
Large sets of data help draw patterns and obviously trends play a crucial role across the fashion industry. In terms of nature, fashion and trends both are social. Irrespective of the nature of data, structured or unstructured, framing trends and patterns in the fashion industry leads to emerging ideas, strategies, shapes and styles, all of which ushers you into bright and blooming future of fashion.
KYC (Know Your Customer) is the key here too. A fashion house must know which colors are doing rounds amongst the customers. Big data tells a lot about which color is being popular among the customers, and based on that, you can change your offerings subject to trend, style picks and customer preferences.
Deciding between men’s or women fashion is a pivotal point for any designer. Keep in mind, target demographic for each designer is different, and they should know who will be their prospective customers and who doesn’t run a chance.
Big data tool derive insights regarding when customers will make purchases, how large will be the quantity and how many items are they going to buy. Choosing between men’s and women’s fashion could make all the difference in the world.
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Launching a brand in the eyes of the public garners a lot of attention, and the designs need to be stellar. But, in reality the fashion that we often see on runways is rarely donned by the ordinary customers; because, the dresses and outfits that are showcased on the ramp are a bit OTT, thus altered before being placed in the stores. So, big data aids in deciphering which attires are going to be successful, and which will fail down the line. So, use the power of big data prudently and reap benefit, unimaginable across the global retail stores.
As soon as the garbs leave the runway, they are tagged with prices, which are then posted inside the stores, after analyzing how much the customers are willing to pay for a particular product. For averaging, big data is a saving grace. Big data easily averages the prices, and decides a single mean price, which seems to be quite justifiable.
However, remember, while pricing, each garments are designed keeping in mind a specified customer range. Attires that are incredibly expensive are sold off to only a selected affluent user base, while the pricing of items that are designed for general public are pegged down. Based on previous years’ data, big data consultants can decide the pricing policy so that there’s something for all.
The world of fashion is changing, and so is the way of functioning. From the perspective of fashion house owner, collect as much data as possible of customers and expand your offerings. Big data analytics is here to help you operate your business and modify product lines that appeals to the customers in future.
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